Skip to content
SlotsNetPlus UK

The Gaming Giant Recruits Apex Legends Lead to Rescue Challenged Hero Shooter Ambitious Title

The renowned publisher has appointed a seasoned producer from Respawn Entertainment to lead the development team at their internal studio, which is currently crafting the forthcoming third-person action-packed title known as Project Ethos.

Leadership Transition Comes After Mixed Response

The new appointee assumes the leadership position at 31st Union following the dismissal of previous head Michael Condrey, who was removed from his post due to the game's disappointing early showing last autumn.

On Wednesday, the company's top executive a key figure updated staff about this organizational change through an official communication, which emphasized that early feedback sessions had indicated the need for a more defined vision.

Ismailer expressed that the team is now reimagining Project Ethos with a revised vision, aiming to better meet gamer demands.

A Pattern of Key Recruitment

This announcement follows a comparable move taken by the publisher in August, when they brought on Rod Fergusson from Blizzard to work on the beloved franchise studio Cloud Chamber.

Below is the complete content from Ismailer's communication:

Team—

I understand you all just wrapped up your town hall - I trust you’re as excited as I am with the recent updates. Last time I sent you all a update, I expressed the following: “I believe in this crew. You all are some of the most dedicated and talented developers we have had the chance to collaborate with - and we’re looking forward for that partnership to persist.”

Given your hard work and versatility, especially over the past twelve months, you consistently demonstrate that.

The gamer responses from last fall’s Project ETHOS demo was revealing. It confirmed the promise of a roguelike shooter but indicated we still had refinements needed. It revealed the need for a more distinct identity.

It’s been inspiring to see how far you’ve advanced. You took the criticism to heart and overhauled Project ETHOS with a refreshed direction - one that’s ready to achieve its ambition to our audience.

The trust in this project strengthens every day. To advance the remarkable progress you’ve made, I’m excited to announce Ben Brinkman as the incoming Director of 31st Union. Following a period of discussions, he starts with us on the specified date.

Ben’s management and expertise in the competitive gaming space is considerable, having devoted the past decade and a half developing and leading some of the most well-known series in gaming, for example the acclaimed shooter, and more recently, the battle royale hit.

Please join me in greeting him in the coming days. We are all eager to continue witnessing the development of the game in the weeks to follow.

David

Background of the New Leader

Brinkman presently serves in the role of executive producer and head of production at the renowned studio for their flagship title. Brinkman earlier worked at Treyarch and Activision in various production roles on the Call of Duty games, and, prior to that, had periods at 2K and Electronic Arts.

Title Details and Concept

Project Ethos was revealed in last year together with a community playtest. Initially, the developers described the title as a "free-to-play, 3rd-person roguelike hero shooter and an thrilling evolution on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to match your preferred approach," the description reads. "Face the rivals with unique powers, challenges, and tests that evolve every session. Will you withdraw carefully with your valuable rewards? Alternatively aim high, put it on the line, and pray your team can achieve the highest spot? The option is yours."

Project Ethos lacks an announced release date or consoles, but fans can anticipate additional details as creation progresses.

Written by

Timothy Newman

UK gaming enthusiast with over a decade of experience reviewing online slots and casinos, specializing in player safety and bonus strategies.

SlotsNetPlus UK

Type to search articles.